College Price Tags are Growing, Here’s How to Keep Up

9/1/2025

The world of higher education is changing rapidly, from rising tuition costs to shifting expectations after graduation. Whether you’re a prospective student or a parent supporting one, understanding today’s college landscape is essential for making informed and financially responsible decisions.

College costs continue to outpace both inflation and the average family income, placing a growing financial burden on students, especially those from low-income households. Several factors contribute to this trend, including reduced state funding for public universities and increasing administrative expenses. Many institutions are investing heavily in amenities and services to attract students, but those enhancements often come at a significant cost.

With prices rising and the value proposition of a four-year degree under scrutiny, how can students and families successfully navigate this new college reality?

What is FAFSA?

Despite the evolving landscape of college costs, one thing remains constant: the importance of the FAFSA. The Free Application for Federal Student Aid (FAFSA) is the gateway to nearly all forms of federal financial assistance, including grants like the Pell Grant, federal student loans, and work-study opportunities.  Beyond federal aid, many states and colleges also use FAFSA information to determine eligibility for their own financial aid programs.

A common misconception is that only low-income families benefit from completing the FAFSA. In reality, you won’t know what types or amounts of aid you may qualify for until you apply. Because the FAFSA is free to submit, there’s no reason not to complete it, regardless of your financial situation. It could open the door to valuable financial support that might otherwise be missed.

Read More: Smart Steps for College Financial Planning

FAFSA Updates and Changes

For the 2024-2025 award year, the FAFSA underwent a significant overhaul which led to delays and challenges for families and financial aid administrators. To avoid similar issues for the 2025-2026 FAFSA, the U.S. Department of Education launched a testing period, allowing some students to fill out the form before its official release. Historically, FAFSA opens each year on October 1^st, though release dates may vary due to these recent changes.

To successfully submit the FAFSA, families should have the following documents ready:

• Social Security numbers (for both students and parents)
• Driver’s license number or state ID
• Tax information (including W-2s and federal income tax returns)
• Records of untaxed income (such as child support or disability benefits)
• Current bank statements and net worth of investments, businesses, or farms (if applicable)
• A list of schools the student is interested in attending

Students must meet specific eligibility requirements for federal financial aid. Generally, they must:

• Be a U.S. citizen, national, or legal permanent resident, or hold an Arrival-Departure Record (I-94) from U.S. Citizenship and Immigration Services with an eligible status.
• Be enrolled in a Title IV- eligible school, meaning an institution authorized to receive federal aid funds.

By completing the FAFSA application, students and families can maximize their financial aid opportunities and reduce the burden of paying for college.

Read More: Financial Tips for College Students

Scholarships

Scholarships are an excellent way to help navigate the cost of college without taking on debt. Scholarships are one way to help fund higher education.

There are several different types of scholarships available to students, including:

• Need-based scholarships: Awarded based on financial need, these scholarships are from high schools, colleges, state programs, and private organizations. If you come from a lower-income background, you may qualify for these opportunities.
• Merit-based scholarships: These scholarships focus on academic achievements, athletic performance, artistic talents, or leadership skills rather than financial need.
• Essays and contest scholarships: Some scholarships require applicants to submit essays, videos, or other creative projects. Winners may be selected randomly or by a panel of judges.

In general, you must apply for scholarships. Many scholarship applications also require an essay and a resume. Think about your experiences and write a general essay about your obstacles, performances, and experiences. Scholarships can be an essential part of any college funding strategy. By consistently applying for well-matched scholarships, you can maximize financial aid and make college more affordable.

Read More: Taking Control of Your Student Loans

The Rise of Online Education

The traditional classroom is no longer the only route to a quality education. Online learning has become a powerful and flexible alternative, offering accessibility, affordability, and modern tools that align with the needs of today’s students and workforce.

One of the most compelling benefits of online education is cost savings. Students often avoid major expenses such as commuting, housing, and other campus-related fees. Many online programs also offer lower tuition rates, making higher education more attainable for a wider range of learners.

In addition to cost, online education removes geographical barriers. Students can enroll in top-tier institutions and industry-relevant programs without relocation or putting their careers on hold. This flexibility is particularly valuable for working adults, parents, and those seeking career advancement on their own schedule.

Online learning platforms also scale beyond the limits of a physical classroom. Thousands of learners can access high-quality content at once, benefiting from a wide range of course options, expert instruction, and global networking opportunities. Cutting-edge technology, such as virtual simulations, interactive lessons, and real-time feedback, further enhances the education experience and delivers practical, real-world value.

Online education isn’t just a convenience; it’s a strategic investment in both financial and personal growth.  

The Job Market

The evolving job market plays a critical role in shaping students’ decisions about whether to pursue higher education. Between the time a student applies to college and the time they graduate, the employment landscape can shift dramatically, often in ways we can’t fully predict. This is largely due to rapid advances in technology, artificial intelligence, and infrastructure, which are creating new career paths and reshaping existing ones.

By 2030, it’s estimated that 60% of jobs will require a degree or some form of credential. This makes the decision of whether to attend college, or pursue an alternative post-secondary pathway, even more significant. Students must weigh not only the cost of education but also how their chosen path will position them for future employment.

What matters most is that students are working toward careers that are financially sustainable, personally fulfilling, and aligned with their values and goals. To make this possible, we need a better-aligned education-to-employment pipeline; one that supports students in choosing pathways that enable them to both make a living and build the future they envision.

Read More: Guiding Gen-Z Through New Life Transitions 

A key part of this alignment starts in high school, where students should receive more comprehensive advising during the college and career planning process. Helping them understand their options, whether it’s a four-year degree, a trade certification, or another credential, empowers them to make informed choices based on the job market and their long-term aspirations.

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